MY ROLE: IDEATION • TYPOGRAPHY • ART DIRECTION • PHOTOGRAPHY & VIDEOGRAPHY DIRECTION
VIDEO EDITING • WEB DESIGN • SOCIAL MEDIA • PRODUCTION


RETURN TO WHISKEY ROW

The "Return to Whiskey Row" campaign celebrates the return of the historic Old Forester distillery to Louisville, Kentucky. For this campaign, I utilized the traditional brand look and introduced neon elements, inspired by the distillery itself, to create a unique style that blends the historic and modern eras.

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DERBY LIKE A LOCAL

Old Forester invites you to "Derby Like A Local" as the official drink of the Kentucky Derby.

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STATESMAN LAUNCH: A KINGSMAN PARTNERSHIP

Old Forester partnered with the movie "Kingsman: The Golden Circle" in conjunction with their "Statesman" Bourbon launch.

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100 PROOF LOVE

The 100 Proof Love campaign drives attention to the 100 Proof product and position it as "the" go-to bourbon for cocktails.  

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COCKTAIL PROVISIONS

This campaign celebrates the release of Old Forester's Cocktail Provisions, a line of cocktail bitters, tinctures, and syrups.

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REPEAL DAY

Using 1920's-era styling, this campaign celebrates Old Forester as the only bourbon continuously distilled before, during, and after Prohibition.

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SERVE UP SUMMER

Serve Up Summer is an Old Forester digital and social campaign that expresses the versatility of bourbon-forward cocktails.
Through the combination of Old Forester, syrups, juices, and citrus, a total of 168 different summer cocktails can be made. 

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MISCELLANEOUS CAMPAIGNS

I was responsible for the design of several additional Old Forester campaigns, including national  and local campaigns, charity campaigns, and cocktail competitions.
In addition to brand campaigns I have lead design for ongoing collateral, tasting materials, shelf management systems, and promotional & informational materials.