MY ROLE: IDEATION • TYPOGRAPHY • ART DIRECTION • PHOTOGRAPHY & VIDEOGRAPHY DIRECTION
VIDEO EDITING • WEB DESIGN • SOCIAL MEDIA • PRODUCTION
RETURN TO WHISKEY ROW
The "Return to Whiskey Row" campaign celebrates the return of the historic Old Forester distillery to Louisville, Kentucky. For this campaign, I utilized the traditional brand look and introduced neon elements, inspired by the distillery itself, to create a unique style that blends the historic and modern eras.
DERBY LIKE A LOCAL
Old Forester invites you to "Derby Like A Local" as the official drink of the Kentucky Derby.
STATESMAN LAUNCH: A KINGSMAN PARTNERSHIP
Old Forester partnered with the movie "Kingsman: The Golden Circle" in conjunction with their "Statesman" Bourbon launch.
100 PROOF LOVE
The 100 Proof Love campaign drives attention to the 100 Proof product and position it as "the" go-to bourbon for cocktails.
This campaign celebrates the release of Old Forester's Cocktail Provisions, a line of cocktail bitters, tinctures, and syrups.
Using 1920's-era styling, this campaign celebrates Old Forester as the only bourbon continuously distilled before, during, and after Prohibition.
SERVE UP SUMMER
Serve Up Summer is an Old Forester digital and social campaign that expresses the versatility of bourbon-forward cocktails.
Through the combination of Old Forester, syrups, juices, and citrus, a total of 168 different summer cocktails can be made.
I was responsible for the design of several additional Old Forester campaigns, including national and local campaigns, charity campaigns, and cocktail competitions.
In addition to brand campaigns I have lead design for ongoing collateral, tasting materials, shelf management systems, and promotional & informational materials.